Hyundai Motor Group Executive Chair Chung Euisun (right) poses for a photo next to three members of the Korean national archery team, who won the women’s competition at the Paris Olympics in 2024. (Hyundai Motor Group)


Hyundai Motor Group Executive Chair Chung Euisun has been reelected as president of the Korea Archery Association for a sixth consecutive term, according to the company on Friday.


Chung has led the state-run institute responsible for nurturing national archery team athletes through a systematic training and selection system since 2005. With the latest appointment, Chung’s term will extend for another four years from until January 2029. Chung is also now in his fifth term as president of World Archery Asia.


According to the Korea Archery Association, Chung was unanimously elected as the 14th chairman. The election committee praised Chung for advancing Korean archery through a mid- to long-term vision, advancing administrative operations, contributing to financial independence, supporting national athletes and strengthening global capabilities.


Under Chung’s leadership, the Korean national archery team has achieved an unprecedented 18 gold, three silver and four bronze medals across five Summer Olympics, from Beijing 2008 to Paris 2024. At the Paris Olympics alone, the team set a historic milestone, becoming the first in world archery history to win five gold medals across team and individual events.


Hyundai Motor’s sponsorship of Korean archery dates back 40 years to 1985, when Chung Mong-koo, the company’s honorary chairman, served as the head of the association. This is the longest period for a single company to have supported a national sport.


Chung has also integrated Hyundai Motor Group’s research and development capabilities into developing archery training tools, including personal shooting robots, multicamera systems for analyzing shooting postures, cooling hats and customized bow grips.


In addition, under Chung and the association’s efforts to boost archery, the number of archers in Korea has increased an incredible 70 percent from 2005 to 2,800 last year.



By Byun Hye-jin  (hyejin2@heraldcorp.com)