August 23, 2019

Amorepacific hosts yearly marathon for breast cancer awareness

PUBLISHED : March 24, 2019 - 15:51

UPDATED : March 24, 2019 - 15:52

  • 본문폰트 작게
  • 본문폰트 크게
  • 페이스북
  • 트위터
  • sms

South Korean cosmetic giant Amorepacific hosted its yearly marathon in Busan on March 24, seeking to raise public awareness on breast cancer.

With some 5,000 participants, the event consisted of a three-kilometer course and a 10-kilometer course, as well as breast cancer tests, clinical consulting and various giveaways.

Runners start off the race at the 2019 Pink Run Busan on March 24. (Amorepacific)

The event, titled “Pink Run,” is held every year in five major cities across the country -- Busan, Daejeon, Gwangju, Daegu, and Seoul.

The revenues made from ticket sales and donations are delivered to the Korea Breast Cancer Foundation to cover surgical expenses and medical examinations for patients.

“A regular check-up is a must as breast cancer may be detected at an early stage, in which case there is a high chance of complete recovery,” said Noh Dong-young, president of the Korea Breast Cancer Foundation.

The company’s Pink Ribbon campaign, which started in 2000, has accumulated about 347,000 participants as of 2018 and donated a total of over 3.7 billion won ($3.5 million) to the KBCF.

By Bae Hyun-jung / The Korea Herald (

  • 페이스북
  • 트위터
  • sms
Herald Corporation|CEO : Kwon Chung Won
Publisher. Editor : Kwon Chung Won
Chief Privacy Officer & Juvenile Protection Manager : Yang Sung-jin
Title : The Investor|Date of registration : 2015.04.28
Company Registration No. 104-81-06004
Mail-Order Business Registration 2016 - Seoul Yongsan - 00590
Huam-ro 4-gil 10, Yongsan-gu, Seoul, Korea
T : +82-2-727-0114|Business info
Gov’t registration No. Seoul 아04099