[THE INVESTOR] US food delivery app Uber Eats said on Sept. 5 that it has signed a partnership with Korean food service company CJ Foodville in the latest move to boost its presence in the country’s growing food delivery market.

Uber Eats said major CJ Foodville brands, such as VIPS, Cheiljemyunso, The Place and Juice Solution, would be easily accessible through its app in Seoul, a heavily populated city with a population of some 10 million.

Eight out of 10 Koreans use smartphones, and they increasingly order popular food items through mobile apps.

“We are excited about our partnership with CJ Foodville, the national representative food service brand, bringing its diverse selection to our customers,” said Jean-Marc Serayssol, head of Asia Sales at Uber Eats. “With this partnership, Uber Eats customers can now order CJ Foodville brands at the simple tap of a button, and Uber Eats will continue to expand to provide our services anytime, anywhere.”

Uber Eats did not disclose its share in South Korea‘s estimated 12 trillion-won (US$10.70 billion) food delivery app market dominated by homegrown apps, such as YoGiYo and Baedal Minjok.

By Song Seung-hyun and newswires (ssh@heraldcorp.com)