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LG aims to be top-tier player in cordless cleaner market

PUBLISHED : June 12, 2017 - 18:18

UPDATED : June 12, 2017 - 18:18

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[THE INVESTOR] LG Electronics launched a new lineup of cordless vacuum cleaners on June 12, saying it aimed to become a top-tier player in the global market for the appliances. 

The CordZero ART Series lineup includes the cordless hand-stick vacuum cleaner A9, the deep learning-applied robot cleaner R9 and canister vacuum cleaner T9. 


LG Electronics H&A Division President Song Dae-hyun (second from left) and Domestic Sales Division President Choi Sang-gyu (right) introduce CordZero ART Series at LG Twin Tower in Yeouido, western Seoul on June 12. LG Electronics.



The A9 features suction power of 140 watts, the highest in the world for a cordless hand-stick cleaner, according to the company. 

“Compared to competitor Dyson’s hand-stick models, the LG A9 weighs almost the same or slightly heavier, while we provide longer battery life by providing a dual pack,” said Song Dae-hyun, president of LG Electronics’ Home Appliance and Air Solution Business. 

LG provides a dual battery pack that can operate the cleaner for up to 80 minutes at a time.  

The company has upgraded its robot cleaner by applying its proprietary deep learning technology Deep ThinQ. Users can operate the R9 cleaner via the LG Smart ThinQ application on their smartphones. 

Suction strength is also LG’s main selling point for the T9, which the company said features the world’s strongest suction power of 250 watts. The main body of T9 is equipped with sensors that can detect and avoid obstacles and automatically follow users’ moves.  

The core technology of the ART series is LG’s special smart inverter motor that runs at 115,000 revolutions per minute, the company said. The motor’s magnetic spinning technology guarantees up to 10 years of longevity, the company said. 

“The cleaner business will center on cordless products along with AI-based robot cleaners,” said Song. “We plan to launch the ART series in the North American market in the near future with an aim to become a top-tier player in the global cordless cleaner market.”

By Song Su-hyun/The Korea Herald (song@heraldcorp.com)

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