South Korean fast food franchise Mom’s Touch said Wednesday that its sales exceeded 400 billion won ($270 million) for the first time in 2024, with overseas sales doubling since its Japanese debut last year.

According to its regulatory filing, the company posted 417.9 billion won in sales and 73.4 billion won in operating profits last year, up 14.7 percent and 21.8 percent from a year ago, respectively.

Mom's Touch attributed its upbeat earnings to its product diversification efforts. Known mainly for chicken burgers, especially the signature Thigh Burger, the company said it has expanded offerings to include bulgogi burgers and pizza.

“We have sold many bulgogi burgers aside from Thigh Burgers and also boosted our pizza sales, particularly during evening hours when burger demand typically falls,” a Mom’s Touch official said.

Mom’s Touch has strengthened its overseas expansion by opening a directly operated store in Shibuya, Tokyo, in April last year and expanding into Thailand and Mongolia. The official added that its global sales have more than doubled over the past year.

By Park Soo-bin (spark@heraldcorp.com)