A promotional event jointly organized by P&G Korea's Oral-B and Listerine held at Emart stores nationwide to promote oral health and well-being until April 3 (P&G Korea)
A promotional event jointly organized by P&G Korea's Oral-B and Listerine held at Emart stores nationwide to promote oral health and well-being until April 3 (P&G Korea)

Every year March 20 marks World Oral Health Day, an annual event led by the FDI World Dental Federation to raise awareness about the importance of oral health and promote oral hygiene and overall well-being.

This year’s theme, “A Happy Mouth is A Happy Mind," highlights the connection between oral health and mental well-being, expanding on last year’s focus on the mouth-body relationship.

To help consumers manage plaque effectively, P&G Korea’s Oral-B and Listerine have launched the “Perfect Oral Care Combination” promotion, which is available at over 100 Emart stores nationwide until April 3.

The promotion features a buy-one-get-one-free offer on Oral-B toothbrushes, including the Cross Action and Ultra-Thin models, as well as Listerine Total Care mouthwash in both regular and mild types.

“We hope this initiative raises greater awareness of plaque prevention and encourages more people to adopt better oral hygiene routines,” a P&G official said.

One of the most crucial steps in maintaining good oral health is removing dental plaque. If not properly managed, plaque can lead to cavities and gum disease, making regular dental check-ups and daily oral care essential.

According to the World Health Organization, oral diseases are among the most common non-communicable diseases worldwide, affecting nearly 3.5 billion people.

By Park Soo-bin (spark@heraldcorp.com)