Samsung Display has signed a memorandum of understanding with the US semiconductor manufacturer Intel to engage in joint efforts targeting the next-generation artificial intelligence-powered PC market.

Under the agreement inked on Friday, Samsung Display plans to develop display solutions optimized for Intel’s processor chips, which enable enhanced artificial intelligence capabilities. The two firms will also tap opportunities in high-performance IT devices and premium laptops, including AI PCs.

Lee Ho-jung, executive vice president at Samsung Display and head of the product planning team in the Small and Medium-sized Display Division, met with David Feng, vice president of Intel's Client Computing Group, to sign the memorandum at Samsung Display Research in Giheung.

“Our collaboration with Intel will accelerate innovation in display technology and take the consumer experience to the next level, driving growth in the AI PC market,” Lee said.

During the meeting, Lee and Feng discussed strategic plans for collaboration and explored how to maximize their respective technologies to create synergies in order to provide consumers with a more differentiated experience.

The companies plan to apply Intel’s system-on-a-chip technology to Samsung Display’s IT OLED panels to provide component solutions optimized for AI PCs, including high picture quality and low power consumption. The two firms expect to work together at domestic and international exhibitions to expand the global promotion of their products.

“We are excited to collaborate on advanced visual technologies and improvements to optimize our processors, leading the next generation of the AI PC market,” Feng said.

By Park Soo-bin (spark@heraldcorp.com)