Korean sport utility vehicle manufacturer KG Mobility announced Sunday the revival of its pickup truck brand Musso, leveraging its heritage to recharge its image and fortunes in the segment.

The firm also confirmed the name of the first model under the new brand -- the Musso EV, which combines the advantages of electric vehicles with the practicality of pickups.

KG Mobility plans to showcase the Musso at the 2025 Hwacheon Sancheoneo Ice Festival ahead of its official release in the first quarter of this year.

Following the initial launch of the SUV brand Musso in 1993, the company introduced the Musso Sport in 2002, the nation’s first sport utility truck. By combining the convenience of SUVs with the payload capacity of pickups, SUTs are designed to suit both daily use and leisure activities.

The name “Musso,” derived from the Korean word for "rhinoceros," symbolizes strength and power.

Over the past 23 years, the company has introduced several pickup models, including the Actyon Sports (2006-2011), Korando Sports (2012-2017) and Rexton Sports (2018-2025). With the new Musso brand, KG Mobility aims to bolster its presence in the pickup truck market.

“We believe launching the Musso brand marks a significant milestone in our journey as a leader in the pickup truck industry,” said a company official. “We will continue to diversify our product lineup to build on the rich heritage of the Musso brand.”

By Park Min-ha (en23mp@heraldcorp.com)