
Korea Ginseng Corp., a leading ginseng product manufacturer, announced Monday that it exported 260 products under its red ginseng brand, JungKwanJang, to nearly 40 countries last year.
EveryTime Original stood out as the best-selling product, with sales in China increasing by 44 percent compared to 2023. To meet local consumer needs, KGC diversified its product line to appeal to smaller households and introduced targeted marketing strategies for seasonal events.
In Taiwan, the company expanded its presence by listing flagship products on popular platforms such as Costco, PX Mart and Momo. Meanwhile, in Southeast Asia, KGC promoted EveryTime as a “remedy for fatigue,” positioning it as a Lunar New Year gift for parents and friends in Vietnam and Malaysia.
KGC also achieved significant milestones in the US by introducing EveryTime to the Sprouts Farmers Market premium grocery chain in June last year. This move helped drive a threefold increase in export sales to the US compared to 2023.
“By promoting the concept of ‘easy and healthy’ solutions that align with modern lifestyles, our flagship EveryTime has become a global K-health brand embraced by international consumers,” a KGC official said. “We will continue to develop diverse products and expand our global supply chain as we aim to become a leading global health brand.”
By Park Min-ha (en23mp@heraldcorp.com)