A demonstration of Samsung Electronics' wearable robot at CES 2020 (Samsung Electronics)
A demonstration of Samsung Electronics' wearable robot at CES 2020 (Samsung Electronics)

Samsung Electronics has registered the trademark "Bot Fit" for its wearable robot in a filing with the state intellectual property agency, strengthening its push into the robotics business.

According to the Korea Intellectual Property Office on Wednesday, the tech giant registered the trademark on Jan. 8, with a logo featuring the letter "F" within a blue shape. The trademark is described as being intended for use with body rehabilitation apparatus for medical purposes.

Samsung first unveiled the wearable robot, designed to assist users with walking and improve gait by supporting the waist and joints, at the 2019 edition of CES, the world's largest tech show in Las Vegas. At the time, the wearable robot was introduced under the project name EX1.

Regarding the commercial launch of the product, Samsung said nothing has been decided. But industry watchers expect the tech giant is on track to roll out the robot this year.

Bot Fit logo (Korea Intellectual Property Office)
Bot Fit logo (Korea Intellectual Property Office)

The walking-assist robot is being reviewed for applications in various areas, including senior healthcare, rehabilitation, sports and logistics.

Samsung's latest move comes as the company ramps up efforts to strengthen its robotics business. The company said it is expanding its robotics division and aims to tap into humanoid robots in the future.

"Samsung Electronics cannot be considered fast in the robotics field, and Tesla is leading," Samsung Electronics Vice Chairman Han Jong-hee said at a press conference during this year's CES in Las Vegas. "But we have started investing, and are working for technological advancement, and also pursuing mergers and acquisitions for growth."

The global healthcare robot market is projected to grow from $12.7 billion in 2023 to $84.1 billion in 2032, according to market tracker Expert Market Research.

The tech giant is planning to release its AI companion robot Ballie in Korea and the US in the first half of this year.

By Jo He-rim (herim@heraldcorp.com)