September 20, 2020

Silicon Valley engineer joins Coupang as new vice president to oversee Rocket Delivery

PUBLISHED : July 20, 2020 - 14:29

UPDATED : July 20, 2020 - 14:29

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E-commerce giant Coupang has appointed software engineering expert Jeon Joon-hee as the new vice president of engineering for its express delivery service, the company said on on July 20.

Jeon, who has previously worked at global companies like Google and Uber, will focus on advancing Coupang’s express delivery service known as "Rocket Delivery."

Jeon Joon-hee, the new vice president of engineering for Coupang‘s Rocket Delivery. (Coupang)

“As the COVID-19 pandemic continues, the world is watching Coupang’s innovative delivery system, which is fast and precise. As a Coupang developer, I will continue trying to realize the vision of making customers satisfied,” he said.

Jeon co-founded application software development company ESTsoft while in university. After moving to Silicon Valley in 1999 and working at multiple startups, he joined Google as a chief engineer and a founding member of Google‘s TV advertising platform team in 2006.

By Yim Hyun-su/The Korea Herald (

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