South Korean e-commerce platform Coupang launched a same-day Rocket Fresh service on April 29. The service will allow customers who order fresh food items before 10 a.m. to receive them by 6 p.m.

The Rocket Fresh service has been operating its dawn overnight deliveries since October 2018. 

A customer picks up an order which she placed in the morning. (Coupang)

Coupang said the same-day service has been offered in the wake of the COVID-19 outbreak as demands for online groceries shopping soared over the past months.

Coupang said it offers 8,500 fresh food options, including fruits, meat and fish for the same-day delivery using its artificial intelligence-backed logistics system.

As of last year, there are 168 Rocket Delivery Centers nationwide, the company said.

By Jo He-rim (herim@heraldcorp.com)