THE INVESTOR

메뉴열기
October 24, 2019

KT&G launches new HNB tobacco sticks MIIX Classy

PUBLISHED : September 16, 2019 - 15:26

UPDATED : September 16, 2019 - 15:29

  • 본문폰트 작게
  • 본문폰트 크게
  • 페이스북
  • 트위터
  • sms

KT&G, South Korea’s dominant tobacco company, on Sept. 16 announced that it has launched new tobacco sticks MIIX Classy for its heat-not-burn device lil Hybrid.

The tobacco maker emphasized that customers will be able to experience taste that is similar to the traditional cigarette. It developed the new product to reduce producing smell that many smokers dislike, which is derived from heating the cigarette sticks.




“The new product was launched in response to the continuous request of consumers for a cigarette that has a similar flavor to traditional cigarette sticks,” KT&G official Im Wang-seob said in a statement. “We will continue to reflect on the feedback from our customers to further enhance our competitiveness.”

The new product will start selling at flagship stores lilMinimulum in five locations -- Gangnam, Dongdaemun, Shinchon, Songdo and Ulsan from Sept. 16.

From Sept. 25, customers can also buy MIIX Classyat 42,000 convenience stores here.

MIIX Classy is priced at 4,500 won per pack of 20 cigarettes.

In November last year, KT&G launched its first HNB cigarette Lil. Tobacco makers do not disclose their market shares here, but Phillip Morris’ iQOS is currently estimated to have the largest market share with 50 to 60 percent.

By Song Seung-hyun (ssh@heraldcorp.com)

  • 페이스북
  • 트위터
  • sms
최상단으로
Herald Corporation|CEO : Kwon Chung Won
Publisher. Editor : Kwon Chung Won
Chief Privacy Officer & Juvenile Protection Manager : Yang Sung-jin
Title : The Investor|Date of registration : 2015.04.28
Company Registration No. 104-81-06004
Mail-Order Business Registration 2016 - Seoul Yongsan - 00590
Huam-ro 4-gil 10, Yongsan-gu, Seoul, Korea
T : +82-2-727-0114|Business info
Gov’t registration No. Seoul 아04099
COPYRIGHT HERALD CORPORATION. ALL RIGHTS RESERVED.