February 17, 2020

Maker of headgear with bone conduction tech wins pitching competition

PUBLISHED : September 06, 2019 - 16:23

UPDATED : September 06, 2019 - 17:22

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Seojin FNI, a Seoul-based startup that makes headgears with bone conduction technology won a top prize in the hardware startup pitching competition during Start-Up Seoul: Tech Rise 2019 on Sept. 6.

The startup snapped up 5 million won ($4,200), at the pitching event dubbed “Cracking Hard Things.”

A promotional image of ZEROi (Seojin FNI)

‘S. Korea should utilize its strengths in tech and IP’

Seojin FNI showcased ZEROi, an oil-coated baseball cap-like headgear featuring four bone conduction speakers that send sound directly into a user’s eardrum, along with Bluetooth, built-in microphone and light-emitting diodes, among others.

Seojin FNI was one of the six competitors at the event.

Others included: Lifetem, maker of portable medicine cooler tumbler for children Meditum; LeePlay, maker of a synchronized multicamera solution that analyzes high-speed motion for sports players; Si-jung, which manufactures visibility meters for government agencies; MK, maker of concentrated windshield washer fluid; and Pledo, which makes toy robots for kids’ financial literacy.

It was part of the 3-day tech event co-hosted by Seoul Metropolitan Government that runs until Sept. 6. 

By Son Ji-hyoung (

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