November 19, 2019

Hyundai hires ex-BMW designer as chief of design innovation group

PUBLISHED : July 10, 2019 - 13:35

UPDATED : July 10, 2019 - 13:35

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Hyundai Motor on July 10 said it has appointed a former BMW designer as head of its design innovation group as it seeks solutions for future mobility technologies.

The carmaker has appointed Suh Ju-ho, 48, as vice president and head of Hyundai Design Innovation Group, as it expects his experience in designing high-performance electric vehicles will push the company’ electric vehicle division, the company said in a statement.

“Suh will greatly enhance our ability to spread our design philosophy to the next generation of vehicles. His vast experience will advance Hyundai‘s long design tradition to meet the rapidly changing needs of our customers in this dynamic new era,” Lee Sang-yup, senior vice president and head of Hyundai Design Center, said in the statement.

By Ram Garikipati and newswires (

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