Samsung Electronics said on July 8 it will release its Galaxy M20, a low-end smartphone, in South Korea to target budget costumers.

The Galaxy M20 will go on sale via Samsung’s online mall and other e-commerce marketplaces, including Gmarket and Auction, for 220,000 won ($187.30) on July 15. 

Ahead of its official launch, the unlocked smartphone will be sold on the local fashion online shopping mall Musinsa, Samsung said.

The device has a 6.3-inch display with a minimum bezel and packs a dual camera, offering an affordable yet still capable package.

Samsung launched three variants of its Galaxy M series in India in February in the face of rising challenges from Xiaomi and other Chinese brands, and they were well received among young consumers.

By Ram Garikipati and newswires (ram@heraldcorp.com)