Hyundai Home Shopping Network said on July 3 that it will launch the business in Australia next month.

The 24-hour shop-at-home television channel called Open Shop will officially launch on Aug. 1, offering products ranging from household products to fashion brands, officials said.

It will be the first time a local TV shopping firm has made inroads into the Oceanian country, which has more than six million households that receive free terrestrial broadcasting.

The company said it aims to reap accumulated sales of 100 billion won ($85 million) in Australia by 2021.

Hyundai Home Shopping said it established a separate corporate body in Australia last December, investing 45 million Australian dollars in the venture.

The Seven Network, a major Australian commercial free-to-air television network, will be responsible for broadcasting Open Shop on channel No. 75.

By Ram Garikipati and newswires (ram@heraldcorp.com)