June 17, 2019

Hyundai Motor invests in US neuroscience startup

PUBLISHED : October 10, 2018 - 09:47

UPDATED : October 10, 2018 - 09:47

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[THE INVESTOR] Hyundai Motor said on Oct. 10 it has invested in a US neuroscience startup in a move to develop automated vehicles.

The strategic investment in Perceptive Automata aims to allow Hyundai Motor to secure artificial intelligence-related technologies which could be utilized in the fields of autonomous driving, robotics and smart cities, the company said in a statement.

The Boston-based startup applies research techniques from neuroscience and psychology to give driverless vehicles more human-like intuition on the road. It is developing software that can be taught to anticipate human behavior.

Hyundai didn’t provide the size of its investment in the US company.

In recent years, the carmaker has invested in global startups such as DeepGlint in China to gain a share in the developing automated vehicle market. Last year, it joined hands with SK Telecom and Hanwha Asset Management to form a US$45 million fund to make an investment in AI and smart mobility startups, the statement said.

By Song Seung-hyun and newswires (

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