THE INVESTOR

메뉴열기
September 24, 2018

Hyundai hires ex-VW brand marketing expert

PUBLISHED : September 14, 2018 - 10:33

UPDATED : September 14, 2018 - 10:53

  • 본문폰트 작게
  • 본문폰트 크게
  • 페이스북
  • 트위터
  • sms


[THE INVESTOR] Hyundai Motor said on Sept. 14 it has hired a former Volkswagen brand marketing expert to enhance its corporate image.

Cornelia Schneider, 54, will join Hyundai on Sept. 17 as vice president in charge of operations of the carmaker’s global motor studios, the “space marketing” and preparations of various motor shows and other exhibitions, the company said in a statement. 

In space marketing, she is expected to draw up strategies for showrooms and other places allocated for Hyundai vehicles, a spokesman said.

Hyundai Motor Group has hired dozens of renowned designers and engineers who have decades of experience at global carmakers, such as Audi, BMW and Volkswagen, since it hired Peter Schreyer in 2006, head of design at Hyundai and its affiliate Kia Motors.

By Song Seung-hyun and newswires (ssh@heraldcorp.com)

  • 페이스북
  • 트위터
  • sms
최상단으로
Herald Corporation|CEO : Kwon Chung Won
Chief Privacy Officer & Juvenile Protection Manager : Shin Chang Hoon
Company Registration No. 104-81-06004
Mail-Order Business Registration 2016 - Seoul Yongsan - 00590
Huam-ro 4-gil 10, Yongsan-gu, Seoul, Korea
T : +82-2-727-0615|Business info
COPYRIGHT HERALD CORPORATION. ALL RIGHTS RESERVED.