[THE INVESTOR] Fila Korea’s second-quarter earnings will be its highest ever since its IPO, said Mirae Asset Daewoo on July 13, maintaining a “buy” recommendation and 42,000 won (US$37.39) target price. 

Its revenue will increase 10.9 percent on-year to 768.2 billion won and operating profit by 24.1 percent to 101.2 billion won. It will grow evenly across sectors while Korea and China serve as major growth momentum, said analyst Ha Nu-ri.

Fila Korea’s advance is not from a passing trend but from a systematic improvement. In Korea, it has revamped its image in 2016 targeting teens and 20s while lowering average sales price. In the US it converted to wholesale from retail, eliminating risks from inventory, and the adjustments in sales strategies have been effective, she said.

By Hwang You-mee (glamazon@heraldcorp.com)