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March 19, 2024

Bodyfriend kicks off preorders for ‘Lamborghini’ massage chairs in Korea

PUBLISHED : June 25, 2018 - 12:19

UPDATED : June 25, 2018 - 15:13

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[THE INVESTOR] Korea’s top massage chair maker Bodyfriend has started receiving preorders for its Lamborghini-themed massage chair LBF-750 here from June 7 until July 15.

In May last year, Bodyfirend and Italian luxury carmaker Automobili Lamborghini signed a four-year contract to produce the Lamborghini massage chair. At the beginning of this month, the two companies launched the new massage chair LBF-750 in Milano, Italy. At the time, the company originally planned to sell the product in global markets first and start receiving preorders in Korea from September, but changed its plan due to high customer demand. 


 



“This is an opportunity for customers to purchase the first and new premium model,” Bodyfriend CEO Park Sang-hyun said in a statement.

The new model is priced at around 32 million won (US$28,704.7). The customers can place their orders at its over 124 Bodyfriend outlets here or online.

According to the company, it has already started production of the new model from this month at its new plant in Gongju, South Chungcheong Province, which the company recently established to produce only premium models.

“The model is currently under production. We expect that Korean customers, who place preorders, will be able to receive their products in August,” a Bodyfriend spokesperson told The Investor.

During the launching show this month, the Korean company announced that it aims to earn additional 3 billion won in sales within 10 years by working with Automobili Lamborghini.

By Song Seung-hyun (ssh@heraldcorp.com)

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