GM Korea launches Equinox SUV to boost sales
[THE INVESTOR] GM Korea on June 7 launched the Equinox sport utility vehicle in the domestic market in an effort to revive its lackluster sales.
The Equinox is the second Chevrolet model launched in Korea out of 15 new and upgraded Chevy vehicles scheduled to be launched in the next five years by the carmaker, the company said a statement.
The Spark mini car was launched as the first model early this month.
The t SUV comes with a 1.6-liter diesel engine and a six-speed automatic transmission. Its price tag starts at 30 million won (US$28.08 million) and rises to 39 million won depending on options. The crossover has a front-wheel drive base with an optional all-wheel-drive function, the company said.
GM Korea said it also plans to place the Traverse SUV in the local market to absorb the growing demand for SUVs and seek a turnaround in the company’s bottom-line.
By Song Seung-hyun and newswires (email@example.com)