[THE INVESTOR] LG Electronics said on May 9 its latest TVs released in the United States come with features that allow them to be connected to the Google Assistant voice recognition system.

The Korean consumer electronics giant applied the system in the LG OLED TV AI ThinQ and the LG Super Ultra HD TVs, allowing users to activate and change channels using voice commands.

The TVs are also capable of understanding more complex orders, such as “Turn on classical music from YouTube.”

Through the Google Assistant, users can access their Google accounts to check schedules or enjoy photos saved on Google Photos, a photo storage and sharing service.

“US consumers are now able to enjoy more developed services provided by the Google Assistant and the Deep ThinQ, which is an AI platform developed by our company,” an LG representative said.

“We expect the services to reach another level down the road, such as allowing users to order food (with TVs),” the insider added.

By Song Seung-hyun and newswires (ssh@heraldcorp.com)