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December 10, 2018

Shinsegae Food accelerates push into SE Asia

PUBLISHED : April 16, 2018 - 10:53

UPDATED : April 16, 2018 - 10:53

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[THE INVESTOR] Shinsegae Food said on April 16 it has earned a halal certification for its Korean instant noodles as it moves to expand its presence in the Southeast Asian market.

The instant noodles product developed by a joint venture between Shinsegae Food and a Malaysian company, has received a certificate from Jakim, Malaysia’s Department of Islamic Development, the Korean firm said. It is set to hit shelves there later this month.

Shinsegae Food entered Malaysia, announcing its joint venture with local food maker Mamee Double-Decker in November last year.

The ramen, provided in two flavors, is their first product.

The company said it has built a separate production facility to prevent any possible contamination by pork prohibited under the Islamic law in the process of producing, transporting and storing all ingredients for the noodles.

Shinsegae Food said its red pepper paste also received a certificate from the Korea Muslim Federation, a halal certification body recognized by Jakim.

“This was our very first step in expanding our presence in the halal market, which has been gaining attention as well-being food,” a company source said. “We will do our best to promote Korean cuisine throughout the world with halal-certified products.”

By Song Seung-hyun and newswires (ssh@heraldcorp.com)

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