[THE INVESTOR] LG Electronics has opened its first premium brand shop in Kuwait as part of efforts to push its top-tier products in the Middle East, the company said on March 13.

The two-story, 433-square-meter store opened on March 11(local time) at the Rozanah Mall in Kuwait. The store features a premium experience zone displaying products such as those from the LG Signature line.

Visitors to the store can browse and test out products such as LG’s premium organic light-emitting diode TVs, washing machines and refrigerators.

LG currently operates 12 premium brand shops in the Middle East including Egypt, Iran, Lebanon, Jordan, United Arab Emirates and Saudi Arabia.

“We will continue to expand our premium brand shops in the Middle East, a region with huge growth potential, to increase our market share in the premium market,” said Cha Kook-hwan, who heads LG Electronics’ businesses in the Middle East and Africa.

By Won Ho-jung/The Korea Herald (hjwon@heraldcorp.com)