[THE INVESTOR] LG Electronics said on Sept. 1 it promoted its latest achievements in the field of artificial intelligence technology at this year’s Berlin consumer electronics trade show.

The Korean tech giant said at IFA that it plans to apply the AI technology to more products and services, and expand its partnerships with Amazon and Google to expand the ecosystem.

In detail, LG Electronics demonstrated how to activate home appliances, including TVs, refrigerators and washers, through Amazon’s AI-based speaker, the Amazon Echo, which is equipped with an assistant program, the Alexa.

The speaker is capable of understanding orders, such as “Alexa, change channel to 2 on TV,” or “Alexa, mute TV,” LG said.

The company said it plans to allow Alexa to control seven different types of home appliances in the US by the end of this year.

LG Electronics also showcased the Korean-language edition of the Google Assistant through the LG V30 smartphone this week.

By Alex Lee and newswires (alexlee@heraldcorp.com)