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March 29, 2024

SPC Group to open third flagship store in Seoul

PUBLISHED : June 22, 2017 - 17:20

UPDATED : June 22, 2017 - 17:20

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[THE INVESTOR] The third flagship store of SPC Group, South Korea’s leading food manufacturer and distributor, will open next month with a varied menu and entertainment services, it said on June 22.

The company, which brought Shake Shack Burger to Korea, will open the new store in Cheongdam-dong, just above the second location of the premium burger chain in the city.


 

SPC Play, SPC Group’s third flagship store, located in Cheongdam-dong in southern Seoul, is slated to open in July. SPC Group.



Italian restaurant Lagrillia Grill & Play will be located on the second floor with Baskin-Robbins Brown on the third floor. Lagrillia Grill & Play will offer a teppanyaki set menu cooked by a chef on the spot. 

Bringing virtual reality to the establishment, games using headsets will be available to Baskin-Robbins Brown customers, along with a choice of some 100 flavors of ice cream.

SPC Group currently runs two flagship stores -- Passion 5 and SPC Square. 

By Kim Bo-gyung/The Korea Herald (lisakim425@heraldcorp.com)

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