SPC Group to open third flagship store in Seoul
[THE INVESTOR] The third flagship store of SPC Group, South Korea’s leading food manufacturer and distributor, will open next month with a varied menu and entertainment services, it said on June 22.
The company, which brought Shake Shack Burger to Korea, will open the new store in Cheongdam-dong, just above the second location of the premium burger chain in the city.
SPC Play, SPC Group’s third flagship store, located in Cheongdam-dong in southern Seoul, is slated to open in July. SPC Group.
Italian restaurant Lagrillia Grill & Play will be located on the second floor with Baskin-Robbins Brown on the third floor. Lagrillia Grill & Play will offer a teppanyaki set menu cooked by a chef on the spot.
Bringing virtual reality to the establishment, games using headsets will be available to Baskin-Robbins Brown customers, along with a choice of some 100 flavors of ice cream.
SPC Group currently runs two flagship stores -- Passion 5 and SPC Square.
By Kim Bo-gyung/The Korea Herald (lisakim425@heraldcorp.com)