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Samsung, Amazon join forces for HDR tech

PUBLISHED : April 20, 2017 - 14:13

UPDATED : April 20, 2017 - 14:13

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[THE INVESTOR] Samsung Electronics said on April 20 that it is partnering with US retail and entertainment giant Amazon for High Dynamic Range technology.

Under the agreement, the Korean tech giant plans to provide quality video content through its TVs with Amazon Prime Video, which has clients in some 200 countries.

Samsung said the latest agreement centers on promoting what it calls the HDR 10 Plus technology, which is a development from the previous technology standard of HDR 10.

Samsung said it will continue steps to expand the ecosystem of the HDR technology with various business partners.

By Alex Lee and newswires (alexlee@heraldcorp.com)

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