- Among its peer group, in spite of high Volatility, Increasing Rate is low - All related stocks also decline. Distribution industry +0.64% - Target price KRW 73,700, has 44% disparate to increase compared with stock price. - Individuals and Foreigners buy, Institutions sell - Turnover Rate and Price Range both proper - Institution 18.16%, Foreigners 31.92% ■ Market Review As of Nov. 21 11:55 A.M., Hotel Shilla (008770) declined 3.41% to 51,000 won (US$43.14). It had declined 18.27% through the past month. Standard deviation, which indicates variableness, records 1.8% over the same period of time over one month. Compared with its close competitors within the same industry, KOSPI, as the monthly volatility of Hotel Shilla relatively expanded, the stock price decline to the lowest among the its peer group. Over the recent month, the return-on-risk, the return on investment with consideration about risk, was -10.1%. Since the risk increased as volatility grew, the return-on-risk was the worst. Moreover, compared with the KOSPI industry, the return-on-risk is below the industrial mean, -4.1, and thus the industrial comparison performance was not so good. Comparing industry to the market, the KOSPI industry including Hotel Shilla records higher volatility but lower earning rate than Distribution. Even though the earning rate of the industry is negative, the industry was more satisfactory than the market. Close Competitors Earning rate (%) STD (1Mo) Return on Risk (1Mo) 1 Mo 3 Mo 6 Mo HTL SHILLA(008770) -18.3% -18.1% -23.9% 1.8% -10.1 SHINSEGAE(004170) -5.3% 0.3% -15.2% 1.7% -3.1 SKNetworks(001740) 1.0% 9.4% 14.7% 1.5% 0.6 HYUNDAI DEPARTMENT(069960) -6.5% -8.4% -16.1% 1.3% -5.0 DONGSUH(026960) 1.1% -15.2% -15.1% 1.2% 0.9   Distribution -5.3% -1.0% -3.1% 1.0% -5.3 KOSPI -2.9% -3.0% -4.0% 0.7% -4.1 Target price 73,700 won, has 44% disparate to increase compared with stock price. Per analysts' expectations during the recent month, the average target price of Hotel Shilla is 73,700 won. The stock price is 51,000 won as of yesterday, so there is 22,700 won (44%) disparate in order to be able to increase. ■ Earnings & Valuation HTL SHILLA(008770): 3Q(July ~ Sept) of 2016 Earnings (reported at Nov. 15. 2016)   Revenue Operating Income Net Income 3Q of 2016 9,376.8 T 253.1 T 107.9 T Previous Quarter 1.7% decline 35.1% increase 281.3% increase YoY 28.3% increase 794.3% increase turn to profit HTL SHILLA(008770): 4Q(Oct ~ Dec) of 2016 Earnings Estimates Estimates Revenue Operating Income Net Income 2016Q of 4 9,663.6 228.6 113.4 Previous Quarter 3.1% increase 9.7% decline 5.1% increase YoY 14.0% increase 102.7% increase turn to profit Financial structure Overview Compared with four close competitors with similar market capitalization within its industry, Hotel Shilla's P/B ratio, a financial ratio of a company's book value, and its P/E ratio, a price-paid ratio of annual net income, are both at the highest level. P/E ratio and P/B ratio Close Compatitors ROE PER PBR Basic Date HTL SHILLA(008770) 0.4 670.7 2.7 Sept. 2016 SKNetworks(001740) 3.2 22.4 0.7 Sept. 2016 DONGSUH(026960) 11.5 20.9 2.4 Sept. 2016 SHINSEGAE(004170) 14.7 4.5 0.7 Sept. 2016 HYUNDAI DEPARTMENT(069960) 9.3 9.4 0.9 Sept. 2016 ■ Investor Group Individuals and Foreigners buy, Institutions sell Yesterday, foreigners bought 5,026 shares, while institutions sold 31,823 shares. As a shareholding sum by investor group for the past four weeks, foreigners have bought 292,141 shares with a maintenance of shareholding and individuals have bought 748,192 shares with an increasing position. However, during the same period, institutions have sold 1,040,333 shares with a selling trend. Turnover Rate and Price Range both proper Regarding the statistics for the past month on trade volume as the total outstanding shares, the daily turnover rate of Hotel Shilla was 0.87%. And the daily volatility, the average range of rise and fall, during the same period is 2.46%. Institution 18.16%, Foreigners 31.92% As per the inquiry for shareholding by investor group, the major investor group is individuals with 49.9% from total outstanding shares. Foreigners and institutions each hold 31.92% and 18.16%. And as recent five-day shareholding change by investor group, individuals is the major investor group with 45.08%. Foreigners hold 30.29% and institutions hold 24.62%. Cumulated shareholdings per investor group (1Mo)   Total shareholdings per investor group   * Other Investor groups, included as "other corporations", are considered as "Individuals".

By HeRo (hero@heraldcorp.com)

This article is produced by the algorithm developed by the artificial intelligence developer ThinkPool in collaboration with Herald Corp